Latest Posts
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How Product Leads with Seamless GTM Alignment
Most product organizations have varying degrees of alignment with their various Go-to-Market (GTM) organizations. Best-in-class organizations have a systematic, organized process whereupon: Conceptually, it comes together as referenced in the following diagram. To summarize the journey for shipping/ready-for-market products: For those wishing to deliver pre-release products to market for early user validation (a best practice…
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Quantitative Adoption Funnels and Growth Loops are for Everyone
I have found that it is the belief of many executives that investing in product analytics and measuring product adoption (including identifying up-sell opportunities, or growth loops) is something exclusive to B2C, consumer, and/or product-led-growth (PLG) businesses only. I would argue the counterpoint that these are for everyone, regardless of business type – and will…
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Get the Basics Right in the Eyes of the Customer with Jobs-to-be-Done
I can’t name any organization that doesn’t conduct some form of qualitative user research. However, very few do so on a systematic, end-to-end basis. This results in deep understanding within pockets, but no clear picture of how things fit together end-to-end from the customer perspective. My suggested alternative is to leverage the Jobs-to-be-Done (JTBD) methodology.…
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Harder Core Product: My Theme for 2024
This post is about how Harder Core Product became one of my key themes for 2024. Last fall, as I started exploring new roles and ventured back into consulting/fractional roles – consistent struggles with the Product discipline emerged. A tighter, more demanding economy and marketplace are principal drivers. What became obvious is that there is…
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OpenAI Drama Seemingly Over; Microsoft Wins (inevitable); and Why Big Tech is a Builder’s Friend when Mission Criticality Matters
Yesterday Sam Altman of OpenAI announced that it was back to business as usual (not that they missed many, if any steps) at OpenAI, the board has been re-constituted, and Microsoft now has a non-voting seat at the table. Further governance changes are forthcoming to prevent what happened from recurring, as well as an investigation…
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