Time and again, one of the largest challenges I see affecting companies with their product teams is having unclear and/or incomplete definitions of what constitutes the product. My rule of thumb is that if it touches the product, it is within the scope of product management. The rationale behind this is simple – if it... Continue Reading →

Most product organizations have varying degrees of alignment with their various Go-to-Market (GTM) organizations. Best-in-class organizations have a systematic, organized process whereupon: Product systematically enables the GTM organization, such that the product value and differentiation is clearly aligned with and baked into all stages of the GTM process beginning with demand generation and flowing all... Continue Reading →

I have found that it is the belief of many executives that investing in product analytics and measuring product adoption (including identifying up-sell opportunities, or growth loops) is something exclusive to B2C, consumer, and/or product-led-growth (PLG) businesses only. I would argue the counterpoint that these are for everyone, regardless of business type – and will... Continue Reading →