I can’t name any organization that doesn’t conduct some form of qualitative user research. However, very few do so on a systematic, end-to-end basis. This results in deep understanding within pockets, but no clear picture of how things fit together end-to-end from the customer perspective. My suggested alternative is to leverage the Jobs-to-be-Done (JTBD) methodology.... Continue Reading →
Harder Core Product: My Theme for 2024
This post is about how Harder Core Product became one of my key themes for 2024. Last fall, as I started exploring new roles and ventured back into consulting/fractional roles – consistent struggles with the Product discipline emerged. A tighter, more demanding economy and marketplace are principal drivers. What became obvious is that there is... Continue Reading →