For US Travelers, EMV Can’t Arrive Soon Enough

Most of the rest of the world has had EMV for years. For example, I had it from the time I moved to Canada in Winter 2008. Just what on earth is EMV? It is the chip/PIN support on your MasterCard and Visa credit cards that allow you to make purchases via PIN versus swipe and signature.

Why is this important? Besides the obvious anti-fraud benefits, it is almost mandatory to make even basic purchases when traveling abroad. Consider my case. I’m working out of our Copenhagen office this week. I went to the local supermarket and went to buy things the TSA frowns upon like razor blades and shaving cream – and Kleenex, which apparently my hotel doesn’t believe in.

And I find myself unable to make a purchase using my Visa or my MasterCard. My MasterCard, which supposedly has a PIN, didn’t work either. Try my debit MasterCard with a PIN? Another fail. Try a different store. Same result. My story had a happy ending. Others might not be so lucky.

I try resetting my MasterCard’s PIN over the phone (which was successful) and go back – it still didn’t work. (And this is after two lengthy calls to my bank.) I call Visa – they were able to setup a PIN, but warned me all transactions may be treated as cash advance. Low and behold, I was finally able to make a purchase. Kudos to the United Club Visa Card and excellent customer service from Chase, who provides the card. They truly understand what world travel means.

But, this required a great deal of patience, persistence, and resourcefulness that the average traveler might not possess. If you’re traveling abroad, beware and vet this in advance. Otherwise, when you get a chip and PIN in the next year or so, rejoice.