Windows 10 and the Surface: Winning Me Back

To celebrate the 30th birthday of Windows, I figured it was time to share my own thoughts on the operating system.

With the Threshold 2 build of Windows 10 (build 10586) and the third generation of Surface devices (Surface Pro 3, Surface 3 LTE), Microsoft is winning me back. For those that know me well – that may be a surprising statement. But it’s true and I have to give credit where due.

By mid-2006, I had switched all of my personal computing to Intel-based Macs instead of upgrading to Windows Vista. From 2008 onward, I used a Mac almost exclusively as my daily machine and used Windows in a VM or BootCamp only where necessary. Although Windows 7 was good, the hardware available simply wasn’t that great. At the same time I traded my trusty Treo running the original Windows Mobile for an iPhone 3G and never looked back.

Windows 8 and its attempt at redemption – 8.1 – was a disaster. Windows RT was a disaster. The first generation of Surfaces were great to look at and touch – but not that great to use in real-life.

Then, Microsoft woke-up and re-focused itself on its customers. Relentlessly. And its working.

The Surface Mini was killed. Given Windows RT, it rightfully probably never saw the light of day. Windows RT was rightfully killed – though it represented an interesting missed opportunity I may blog about as a different topic.

But, the Surface Pro 3 emerged and it is a genuinely great device. All the rough edges of the first- and second-generation devices were filed off. Now, finally, there was a decent Windows laptop (some software/driver quirks notwithstanding). The Surface 3 LTE gave those that are hardcore mobile users something that was very decent (also with some software/driver quirks). The Surface Pro 4 is nicely providing refinements where needed – and I can’t wait to get one when the model I want is available. And the Surface Book – although controversial – is a very interesting contender against the MacBooks.

Windows 10 is another story. It is actually very pleasant to use. All of the goodness of Windows XP and 7 is brought forward. The good ideas of Windows 8 and 8.1 remain. But its nicely wrapped into a single package. And it delivers an experience and applications that are quite pleasant when faced up against stiff competition from Apple. And, with Threshold 2, it mostly works as expected from a stability perspective.

How do I know its working? I had several devices to pull out on this long Washington DC->Seattle flight tonight; the Surface Pro 3 with Windows 10 on Threshold 2 won. As the Surface 3 or Pro 3 did in many meetings this week while traveling.

And, it’s not just me. I have traveled extensively for the last four years. Airports and airliners are a great litmus test of public opinion globally. Apple was clearly winning. But now I’m seeing Surface Pro 3s/Surface 3s pop up more and more. And most of the ones I see lately are Windows 10. This is a much needed regaining of ground with the high mobility professionals that has been absent for Microsoft for many years. And in an even bigger testament – the Surfaces have captured the interest of my mother, who has used nothing but Apple since 2006.

The recipe for this success is very simple. They are focusing relentlessly on their customers and on delivering a quality user experience. There’s no rocket science to this; its just just very hard work.

On the hardware front, I applaud Microsoft for the Surface. They have brought the much needed cachet back to Windows machines – something the OEM partners were definitely not doing. Although its taken far too long and several iterations, credit where its due for finally building a great desktop operating system and hardware combination.

(This post was written over Idaho on my Surface Pro 3 running Windows 10 Build 10586.)

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