Explore ways Ryan can help your organization take its products to market in the most efficient and aligned manner possible.
GTM / Operations: where the SaaS rubber hits the road. Getting Product in customers hands. Ensuring customers are delighted and successful. Predictably and profitably achieving investor outcomes.
Aligning Product and Go-to-Market
Outcome: Marketing, sales, and customer success motions are aligned and right-sized to current product-state and mid-term roadmap.
Problem: Metric inefficiency, given mis-match between the current state of product and/or roadmap and current go-to-market motions.
Establishing a Product-aligned Corporate Strategy
Outcome: Corporate strategy that is fully aligned with product roadmap, budget, and ability-to-execute.
Problem: Misalignment between corporate strategy, the state of product and roadmap, and an organization’s ability to execute/willingness to invest.
Implementing Corporate Alignment Frameworks
Outcome: Implementation of a popular corporate operating system (e.g. OKRs, V2MOM, EOS) fully aligning product, go-to-market, and finance with the same terms and metrics.
Problem: Finance, go-to-market teams, and product/engineering organizations are not on the same page nor speaking the same language.
Other Potential Engagements
- Creating an Effective Voice-of-the-Customer Program
- Developing Cross-Sell and Upsell Motions
- Moving Down and Upmarket
- Optimizing Pricing and Packaging
- Establishing Product Led Growth (for sales-led organizations)
- Establishing Sales-based Growth (for PLG organizations)